Not Ranked

Initial Investment

LOW: $209,950
HIGH: $495,250

Change in Units

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Promoted Opportunities

Company Profile



Franchising Since

1973 (43 Years)

Corporate Address

3200 Windy Hill Rd. S.E., #175E Atlanta, GA 30339


Chris Dull

Parent Company

General Sports Ventures, Inc.

About The Athlete's Foot

Robert and David Lando had a unique vision in 1971--to open a store specializing in athletic footwear. That year they opened the first The Athlete’s Foot in Pittsburgh. The first franchise opened in 1972 in Oshkosh, Wisconsin, and the first international location opened in 1978 in Adelaide, Australia. The Athlete’s Foot now operates company-owned and franchise locations in more than 40 countries. The company develops stores in malls, shopping districts and as freestanding locations. Each store sells name-brand athletic footwear and apparel. There are also The Athlete’s Foot For Her stores, which specialize in athletic footwear and apparel for girls and women.


Financial Requirements

Initial Investment

$209,950 - $495,250

Net-worth Requirement


Liquid Cash Requirement

$100,000 - $150,000

Ongoing Fees

Initial Franchise Fee

$15,000 - $30,000

Ongoing Royalty Fee


Ad Royalty Fee


Financing Options

The Athlete's Foot has relationships with third-party sources which offer financing to cover the following: 
franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Veteran Incentives

40% off first-store franchise fee

Franchise 500® Rank History

  • 2009 - 153
  • 2010 - 137
  • 2012 - 394

* Not all years were ranked

Units (Locations)

Where Seeking Franchisees:
Franchisor is seeking new franchise units worldwide.

Operations & Franchisor Support

Training Onsite: 5 days at opening

Training at headquarters: 5 days

Ongoing Support
Toll-Free Line
Grand Opening
Field Operations

Marketing Support
Ad Slicks
National Media

Absentee Ownership Allowed

Number of employees required to run: 6 - 10

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The Franchise 500 is not intended to endorse, advertise, or recommend any particular franchise. It is solely a research tool you can use to compare franchise operations. Entrepreneur stresses that you should always conduct your own independent investigation before investing money in a franchise.

Updated: July 28th, 2014

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