Taco Bell Reveals Crappy-Looking Dollar Menu Over Snapchat On Monday, Taco Bell launched its first ever dollar menu, with advertising that looked as cheap as the tacos.

By Kate Taylor

Opinions expressed by Entrepreneur contributors are their own.

The dollar menu is one of the cornerstones of the fast-food industry. Now, Taco Bell is finally launching one of its own, for the very first time.

Taco Bell Reveals Crappy-Looking Dollar Menu Over Snapchat - menu- cinnabon delights

Image credit: Taco Bell

On Monday, Taco Bell rolled out the Dollar Cravings menu, with 11 items all priced at $1. Offerings include a cheesy bean and rice burrito, triple layer nachos and Cinnabon Delights.

The taco chain announced the new menu roll out on Friday via Snapchat. Instead of staged, upscale photos that usually accompany the announcement of a new product, Taco Bell decided to go aggressively low-budget, with slightly shadowy pictures of the menu items against a white background.

Taco Bell Reveals Crappy-Looking Dollar Menu Over Snapchat - menu- cinnabon delights

Image credit: Taco Bell

Related:Burger King Franchisees Aren't 'Satisfried' with Satisfries

The idea to roll out a dollar menu with pictures that look like they could have been taken by a college student at Taco Bell at 1 a.m. makes sense in some ways. Since the launch of the breakfast menu earlier this year, Taco Bell been successfully cashing in on millennial-friendly marketing over social media that encourages engagement without trying too hard. Releasing "realistic" photos of the menu items via Snapchat is a very calculated play to advertise the new menu items in an unconventional way -- both in terms of the medium and how the food looks.

Still, that cheesy roll-up photo is nothing close to food porn, and hardly something that will get customers craving Taco Bell. Next time, maybe Taco Bell should at least put a filter on its food pictures before sending them out via social media.

Related:Is Shake Shack Preparing for an IPO?

Kate Taylor

Reporter

Kate Taylor is a reporter at Business Insider. She was previously a reporter at Entrepreneur. Get in touch with tips and feedback on Twitter at @Kate_H_Taylor. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Franchise

She Quit Her Corporate Job to Sell a Refreshing Summer Staple — Then Made $38,000 the First Week and $1 Million in Year 1

With nearly $40,000 in first-week sales and $1 million in her first year, DeSario Turner's story is a blueprint for success.

Business Solutions

AI Tools So Good, You'll Think You Hired a Team

Design, write, edit, and build—faster and smarter.

Business News

JPMorgan Will Fire Junior Bankers Over a Common Practice That CEO Jamie Dimon Calls 'Unethical'

According to a leaked memo, JPMorgan is telling junior analysts that they will be fired if they accept another job in advance.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Growing a Business

Giada De Laurentiis's Major Deal With Amazon Is a New Frontier for the Chef and Entrepreneur

Celebrity chef Giada De Laurentiis discusses turning a two-minute demo into a two-decade career, going all-in on content and commerce and what she's building next with Amazon.

Business News

Nvidia's CEO Says It No Longer Matters If You Never Learned to Code: 'There's a New Programming Language'

At London Tech Week, Nvidia CEO Jensen Huang said even non-programmers can write code thanks to AI.