Taco Bell's New Mystery Item: What Could It Be? As speculation grows ahead of the chain's Super Bowl reveal, here are a few possibilities of what it might be.

By Lindsay Friedman

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.


Some people pre-order video games. Others? Well, they've got Taco Bell on the brain.

This Super Bowl Sunday, the fast-food franchise will unveil a new mystery meal during its 30-second ad spot. To help build up the hype, customers can pre-order the $2.99 item for pick up on Sunday afternoon.

Related: Kick Off Your Super Bowl Sunday Party With These 10 Pizza Promotions

The secret's been kept so underwraps that not even celebrities in its commercials know what they're endorsing.

However, Greg Creed, the CEO of Yum Brands -- Taco Bell, Pizza Hut and KFC's parent company -- did give a tiny hint in a recent intervew using his hands to make a gesture implying the item has a round shape.

"10,000 people have pre-ordered a product that they don't even know what it is," he says in the interview.

As the company stays quiet, imaginations are running wild. Rumor has it the new product might be a combination of two items already on its menu. That wouldn't surprise us -- the taco chain has been known for mashups such as the Waffle Taco, Quesaritos and Doritos Los Tacos.

While we wait in anticipation, here are our best guesses for what the new item could be.

Related: 2016 Top Franchises from Entrepreneur's Franchise 500 List

Taco Bell

Quecho Wrap

Seems like an obvious combination, or does it? The creamy quesadilla combined with warm nachos and taco meat in one glorious wrap could possibly be a match made in heaven.

Taco Bell | WikiCommons


We can't take credit for this one. A devoted fan over at Foodbeast recently created lasagna with $80 worth of Taco Bell products. Outrageously over-the-top, we thought it might be exactly what Taco Bell has up its sleeve.

Taco Bell | Pizza Hut

TacoHut Pizza

Bring back the combination Pizza Hut and Taco Bell with a marriage celebrating both unions: a pizza sporting not only the saucy delectable pies of Pizza Hut but also the crunch of Taco Bell's cheesy nachos with meat.

Taco Bell

Chalupa Crunchwrap

At the end of a long day, what sounds better than a crunchwrap with a chalupa shell?

Taco Bell

Cinnamon con Queso

Known for mashing up sweet and savory, the taco chain could easily pair its Cinnabon Delights -- fried spheres of sweetness -- with an inner core of molten cheese.

Lindsay Friedman

Staff writer. Frequently covers franchise news and food trends.

Lindsay Friedman is a staff writer at Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Related Topics

Business News

He 'Accidentally Discovered' a Semi-Passive Side Hustle in College — Now He's on Track to Make More Than $500,000 This Year

When a lack of funding put a stop to Zach Downey's pizza vending machines, he stumbled upon another lucrative idea.

Business News

Here's How Much Amazon's Typical Customer Makes, Plus How Much They Spend on the Platform Per Year

A retail snapshot from data company Numerator paints a picture of who shops at Amazon and where they usually spend their money.

Business News

Apple Faces Class Action Lawsuit Over iCloud's Alleged 'Enormous Structural Advantage'

The lawsuit asserts that cloud storage on iPhones would be "better, safer, cheaper, and more prevalent" without Apple's policies.

Business News

The Infamous Diner Booth from 'The Sopranos' Finale Is Up for Auction — And Some Fans Are Livid: 'Let Future Generations Enjoy'

The booth is still in the restaurant and ice cream shop in New Jersey where the finale was filmed.

Business News

Jason Kelce Officially Retires from the NFL After 13 Seasons With the Philadelphia Eagles

Kelce officially announced his retirement from the league after 13 seasons in Philadelphia on Monday afternoon.