📺 Stream EntrepreneurTV for Free 📺

Why Personal Care Franchising is a Red Hot Opportunity Make life easier for others with personal care franchising.

By Jeff Cheatham

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

The world of personal care franchising is as deep as it is complex. Most simply: they exist in the business-to-consumer (B2C) category and include any business models in which the franchisee provides goods and services in the care of others — primarily direct to customers. These goods and services enrich people lives, serve vital needs and provide assistance in many forms. Examples include personal training (both fitness and gyms), senior care, beauty, spa studios, children's entertainment, tutoring, consulting, travel and even pet care opportunities. Also, personal care franchising has been singled out by the International Franchise Association (IFA) for meaningful growth.

Related: Considering franchise ownership? Get started now and take this quiz to find your personalized list of franchises that match your lifestyle, interests and budget.

Factors that benefit personal-care franchising

Overall, the U.S. economy continues to thrive, outpacing even the most optimistic analysts, as we recover from the pandemic. Thanks to multiple rescue bills, innovative PPA loans and stimulus checks that went directly to consumers, the country was able to stabilize and minimize the financial fallout that was once predicted. Despite the challenges, the country fared much, much better than the Great Recession, caused by the collapse of the residential mortgage industry over a decade ago. Wages and incomes are up, and along with it, consumer confidence. Across the board, these gains have helped establish financial security for a majority of our population. The increased net worth has subsequently led to an increase in proactive and reactive outsourcing. A direct benefactor of this increase? You guessed it: personal care franchising.

A bright future

Every year, the franchising industry awaits the annual Franchising Economic Outlook report, produced and published by the International Franchise Association (IFA). The 2022 edition emphasized personal care franchising, suggesting that recent consumer data on the retooling of priorities has lead to increased spending on experiences over material possessions. The main benefactor has been personal-care franchises, with the IFA predicting this category stands to benefit the most in their year-over-year outlook. The IFA further states their prediction for a 3.1% increase in personal care franchise establishments, up to more than 117,000 total units. Employment is expected to see increases to more than 550,000 workers. All told, the personal care sector is predicted to produce an increase in output of 10.5%, to nearly $40 billion — outpacing even pre-pandemic levels.

Related: Partners in Personal Care

Which personal care franchises top the current list?

Among the personal care franchise concepts listed in this year's Franchise 500, Planet Fitness was the top-ranked brand, coming in at No. 7 overall. But its healthy rival gym, Anytime Fitness, was no slouch, ranked at No. 86. Anytime Fitness is closing in on 5,000 franchised locations, with a 20.2% increase in units awarded over the last three years. Hair care is a recession-resistant business model (as one might imagine), which is why both Great Clips and Sport Clips are neck-and-neck in competition with one another, occupying the 23rd and 24th spots on the Franchise 500 list. For a look at the rest of Entrepreneur's 2022 Top Personal Care Franchises, simply click on the following link.

Related: Entrepreneur's 2022 Top Personal Care Franchises

Jeff Cheatham

Founder and CEO of Creative Content

Jeff Cheatham is the founder and CEO of Creative Content, a full-service copywriting and public relations firm. He's based in Dallas and works with multiple B2B clients and over a dozen franchise brands to develop proprietary content campaigns for lead generation and sales development programs.



Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Starting a Business

He Had a Side Hustle Driving for Uber When a Passenger Gave Him $100,000 — Now His Company Is On Track to Solve a Billion-Dollar Problem

Joshua Britton is the founder and CEO of Debut, a biotechnology company that's doing things differently.

Business News

A National U.S. News Outlet Is Hiring a Full-Time 'Lauren Sánchez Reporter'

The Daily Beast's new chief content officer, Joanna Coles, revealed the senior reporter opening on Instagram.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Health & Wellness

You Won't Be a Successful Entrepreneur Until You Adopt These 3 Habits

Being an entrepreneur is a marathon, not a sprint!

Business News

James Clear Explains Why the 'Two Minute Rule' Is the Key to Long-Term Habit Building

The hardest step is usually the first one, he says. So make it short.

Starting a Business

Most People Have No Business Starting a Business. Here's What to Consider Before You Become an Entrepreneur

You need to find the right business opportunity at the right time and take the right steps to beat the odds.