4 Steps to Take Your Marketing Efforts to the Next Level Tailor each marketing experience to your customers so they don't need to guess about your product's value.

By Brian Tracy

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner, Brian Tracy discusses you can take to improve your marketing efforts. In order to beat your competition and achieve your goals, you should follow these steps:

  1. Create utility.
  2. Change your pricing.
  3. Adjust your marketing to your customers' reality.
  4. Offer your customers true value.

Click play to hear more.

Related: You Can Teach Yourself to Become More Courageous in Your Daily Life. Here's How.

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Brian Tracy

Chairman and CEO of Brian Tracy International, Speaker and Author

Brian Tracy is chairman and CEO of Brian Tracy International. He is the leading coach on the topics of leadership, self-esteem, goals and success psychology. Learn more at BrianTracy.com

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