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6 Reasons Customers Aren't Opening Your Emails (Infographic) Avoid these common email marketing sins or end up in the trash folder of eternal doom.

By Kim Lachance Shandrow

Opinions expressed by Entrepreneur contributors are their own.

Two seconds. That's all you get to make a good first impression.

That's how long, rather how short, people typically take to size up an email from marketers, should they even open it at all. When they do -- if you don't move them in some way in two fleeting seconds -- it's game over. Delete. Your email marketing efforts are doomed to the trash folder. Conversion denied.

Related: 10 Ingredients for a Successful Email Marketing Campaign (Infographic)

To help you avoid that ugly fate in your next campaign, the folks at Mailify, an email marketing software maker, have put together a helpful, pinball game-themed infographic that shows you six common email marketing sins to avoid like, well, playing pinball blindfolded. Don't heed this wise advice and it could be game over -- and nil ROI -- for you. Check it out below.

Click to Enlarge

6 Reasons Customers Aren't Opening Your Emails (Infographic)

Related: 6 Email-Marketing Techniques That Boost Click-Through Rates

Kim Lachance Shandrow

Senior Writer. Frequently covers cryptocurrency, future tech, social media, startups, gadgets and apps.

Kim Lachance Shandrow is a senior writer at Entrepreneur.com. 

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