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All Well and Good

A healthy workplace means keeping your employees' minds and bodies happy.

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This story appears in the November 2008 issue of Entrepreneur. Subscribe »

For John Roberson, motivating his 32 employees to be healthy is often as simple as rewarding them with a pair of cowboy boots. "We define wellness more liberally than others might," says Roberson, 43, president of Advent, a Nashville, Tennessee-based experiential marketing firm.

"It's about more than the physical; it's the whole person. So we encourage those things that will help not only [employees'] , but their emotional well-being, too."

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