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Putting Together Your Press Kit

If you're looking for publicity, a stellar press kit isn't optional--it's a must.

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This story appears in the December 2001 issue of Entrepreneurs Start-Ups magazine.

We're not tooting our own horn or anything...but the press(yep, that's us) has a lot of power when it comes to positivebuzz about your business. A mention in a magazine, a small story inan e-zine or a good review on the radio can catapult your businessto the next level.

Want to get the members of the press to take notice? We went toDeborah Schwartz, founder of Bethesda, Maryland, communicationsfirm Media Relations Inc., to get the skinny on how anentrepreneur can put together a press kit and wow all those cheekyWoodward & Bernstein wannabes. Here are her tips (along withsome of our own observations) on how to wow 'em, without boringthem to tears.

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