📺 Stream EntrepreneurTV for Free 📺

Chipotle Becomes the First National Restaurant Chain to Go GMO-Free Two years after beginning to label GMOs on the menu, the burrito chain has stripped genetically modified ingredients from all offerings.

By Kate Taylor

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Monica Dipres

Chipotle has finally reached its goal of going GMO-free.

The burrito chain announced today that all restaurants will now only cook with non-GMO ingredients. This makes Chipotle that first national chain to completely strip genetically modified items from the menu.

The company explained the decision by pointing to inconclusive research on the long-term effects of genetically modified food, the potential negative impact of GMOs on the environment and customer demand for non-GMO offerings.

"We believe everyone should be given enough information about where their food comes from and how it was raised to choose for themselves what they feed their families," reads the company website explaining the decision. "We hope these principles of transparency and honesty extend beyond consumers to everyone who has a stake in the food system, and Chipotle respects the right of every farmer, rancher and grower to follow practices that make sense for their business, even if they do not make sense for ours."

Related: Meet Dos Toros, the NYC-Based Burrito Chain That's Not Afraid of Your Chipotle Comparisons

Chipotle began labeling menu items that contained GMOs in 2013. Two major culprits were corn, which was an ingredient in tortillas, and soy, which was used in tortillas and cooking oil. While most corn and soy products made in the U.S. still come from genetically modified crops, Chipotle has now either removed these ingredients or turned to GMO-free variations, such as sunflower or rice bran oil.

There are a few exceptions. Most animal feed, including those fed at farms that produce Chipotle's meat and dairy, contains GMOs. Additionally, beverages that contain corn syrup, such as sodas, will still not be GMO-free. However, last summer, Chipotle began testing an organically sweetened root beer in select location – a test that suggests the future may bring more GMO-free beverages for the chain.

In addition to testing GMO-free soda, the chain has stated that its next area of focus in terms of boosting food quality is stripping additives and preservatives from the tortilla.

Chipotle's stringent food quality standards are currently cutting into sales at the chain, due to a pork shortage caused by a supplier's violation of the company's animal-welfare standards. Last week, the company revealed that fans of carnitas had, instead of ordering a new type of burrito, simply stopped visiting Chipotle until pork returns to the menu. Chipotle plans to gradually increase its pork supply over the summer, but will not be able to offer carnitas at all locations until the fall.

Related: Chipotle Just Introduced Two New Ways for You to Get Your Burrito Fix

Kate Taylor

Reporter

Kate Taylor is a reporter at Business Insider. She was previously a reporter at Entrepreneur. Get in touch with tips and feedback on Twitter at @Kate_H_Taylor. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Leadership

More Companies Are Holding on to Their Employees — and Vice Versa. Here's How to Capitalize on This Labor Market.

Your retention and recruitment strategies need to adapt as workers and businesses look for longer-term relationships. Try these strategies to do it.

Business Solutions

Redefining the Future with Artificial Intelligence Buyouts

Here's a look at RAD AI's strategic approach to AI acquisitions in the marketing landscape.

Growing a Business

The Only Way to Win Over Customers Is to Become Their First Choice. Here's How to Do It.

The best businesses focus their customer experience programs on doing the things that delight customers and put them ahead of their competition. Here are three little secrets to achieving this goal.

Business News

AI Is Transforming Drug Matching for Cancer, Rare Diseases — Here's How

One AI pharmaceutical startup works backward, starting from drugs already on the market.

Employee Experience & Recruiting

How Empathy-Based Leadership Can Transform Your Teams and Businesses

Empathy-based leadership is increasingly recognized as a valuable approach in the business world, where traditional strategic plans often fall short.