Get PR for Your New Business Follow these smart tips to get PR coverage for your new business.

Ready to launch your business, but lack the budget for an ad campaign? PR is a low-cost, high-impact way to build name recognition and early sales. You can reach virtually any audience, and PR often confers greater credibility than advertising.

Here are five tips to creating your own successful PR campaign:

1. Tell a compelling story. Major media outlets receive hundreds, even thousands, of press releases daily. The fact that your business is opening at a particular location, for example, isn't especially interesting. Go beyond the ho-hum and tell a story that engages the media and your audience. How will your new company benefit the community or your prospects? Decide what you want your audience to remember about your company, then create a story that communicates why your prospects should care.