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How to Build Your Own Brand Buzz You don't necessarily need professional help to get the word out. Try these tactics for good old-fashioned self-promotion.

By Gwen Moran

Opinions expressed by Entrepreneur contributors are their own.

David Ciccarelli likes to see his company, Voices.com, mentioned on blogs, in online news stories and anywhere else he can get a plug. His pursuit of publicity has landed high-profile reviews of his online marketplace for voice-over talent on blogs such as TechCrunch, as well as stories in The New York Times and on CNN.com.

"We've never hired a public relations agency," he says. "We don't know anyone personally at a PR firm and can't call in favors. We're on a limited budget."

Instead, Ciccarelli is constantly on the lookout for online publicity opportunities. But online publicity is a bit different than traditional publicity, says Mac McLean, a partner in charge of client publicity at Click Communications, a digital marketing firm in Los Angeles.