Implement These 4 Tactics to Grow Your Revenue Only you have the power to make your goals a reality.

By Kimanzi Constable

Opinions expressed by Entrepreneur contributors are their own.

fizkes | Getty Images

Chance are, you've worked at least one job in your lifetime. You might even be working a job now and building your business on the side. One nice feature of a job is knowing that for every week you work, there will be a paycheck coming your way. When you work full time, you get a steady paycheck. That's not the case with entrepreneurship.

In a business, there are a number of factors that determine your pay. You get revenue through sales, but that's not income. Your revenue is subject to taxes and your business expenses. Too often, revenue can be sporadic, leading entrepreneurs to quit or let frustration keep them from taking action.

There is a way to create consistent revenue in your business and implement a plan for constant revenue growth. That happens when you understand and implement these four principles into your business.

Related: I Built My Multimillion-Dollar Side-Hustle While Working a Full-Time Job and So Can You

1. Create more clarity in your message and platform.

Customers buy from who they know, like and trust but only when they're clear on what they get for their money. If they aren't clear on what your products or services are, they won't spend. They can't get that clarity if you aren't clear.

Your tagline, vision and copy throughout your website, social media presence and everywhere your business is advertised must be crystal clear. A potential customer who comes to your business platform should not be confused about what you offer.

Ask two strangers to go through your platform and tell you what they see. Don't influence them. If what they tell you matches what you do, you're okay. If not, there are changes that need to be made. Be clear on what your business does and who it helps. Then, brand your business accordingly.

Related: What Every Entrepreneur Needs to Get Right About the Customer Experience

2. Implement a daily lead-generation action plan.

The way to more sales happens when you have prospects in your pipeline. A business thrives or dies based off of its lead generation. For effective lead generation that leads to revenue growth, you need a daily strategy. Consistency is what separates the successful and all others.

You should consider starting each business day with income-producing activities. These can be things like producing expert content, getting interviewed on podcasts and in the media, creating content for other platforms that have an audience, etc.

There are many ways to get access and take advantage of the 3.5 billion people that use the internet every day. More than anything, your content and prospecting are how you'll add leads to your pipeline.

Related: Fish Where The Fish Are: 4 Tips For Reaching Your Customers

3. Form strategic partnerships that fuel audience growth and exposure.

You see large corporations and successful entrepreneurs doing this all the time. You find other entrepreneurs and businesses aligned with what you do and offer to combine knowledge, expertise, and audiences to promote each other. This creates a mutually beneficial relationship that adds to the bottom line of everyone who's involved.

Look at your industry. Study those who does what you do or a great cross-industry. Think about how you can work together. Make the approach. The worst that can happen is they say no. The flip side is you form a partnership that gives you exposure to a new potential customer base. At the very least, you'll be adding lead genre and prospects.

Related: 9 Productivity Mistakes You're Making in the First 10 Minutes of Your Day (Infographic)

4. Adjust where needed as you take action.

A good plan builds in some wiggle room. To build a successful business, you need to adjust and implement quickly. Have a time each week when you sit down, examine your plan and make necessary changes. Hire coaches and consultants if you need to for any changes that could lead to more growth and adding even more consistency to your efforts.

There is still a lot of year left. Now is the time to push hard and strive for a record-breaking year. You can and should build in consistent revenue and explosive growth. Use these four principles as a starting guide and keep going. You and you alone have the power to make your goals a reality.

Wavy Line
Kimanzi Constable

Entrepreneur Leadership Network Writer

Content Marketing Strategist

Kimanzi Constable is an author of four books and has been published in over 80 publications and magazines. He is the co-founder of Results Global Impact Consulting. He teaches businesses modern content strategies. Join him at RGIC.

Editor's Pick

A Father Decided to Change When He Was in Prison on His Son's Birthday. Now His Nonprofit Helps Formerly Incarcerated Applicants Land 6-Figure Jobs.
Lock
A Teen Turned His Roblox Side Hustle Into a Multimillion-Dollar Company — Now He's Working With Karlie Kloss and Elton John
Lock
3 Mundane Tasks You Should Automate to Save Your Brain for the Big Stuff
Lock
The Next Time Someone Intimidates You, Here's What You Should Do
5 Ways to Manage Your Mental Health and Regulate Your Nervous System for Sustainable Success

Related Topics

Business News

After Being Told They Could Work From Home Forever, Employees Made Major Life Changes. Then, a New CEO Ordered Them Back to the Office.

Farmers Group CEO Raul Vargas is facing backlash for the change, but he says being in the office brings more "collaboration" and "innovation."

Marketing

5 Ways to Build and Maintain Valuable Relationships With Journalists — and Why It Matters

Building genuine relationships with journalists is essential in today's digital media world.

Business News

Uber Eats Deliveries Are Flooding a Los Angeles Neighborhood — Except No One Knows Who Placed the Orders

Residents of L.A.'s Highland Park neighborhood are once again the target of dozens of unsolicited Uber Eats orders. The "annoying and somewhat disturbing" mystery is gripping the city.

Business News

Hedge Fund Pays NYC Interns $20,000 a Month on Average, Sent to Lavish Palm Beach Kickoff

Citadel is known for its over-the-top parties and company retreats.

Business News

Pete Davidson Says He's 'Figuring It Out' After Buying a $280,000 Boat While 'Very Stoned'

The former "Saturday Night Live" star purchased a used Staten Island Ferry with Colin Jost in January 2022.

Money & Finance

3 Secrets to Streamlining Your Accounts Payable Process

Not all AP automation software is created equal. Leveraging the right AP solution that aligns with your unique vision and available resources will ensure your business grows without compromising its individuality.