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The Missing Link?

Want more people to visit your website? A link-building campaign could be just the thing to help you draw in shoppers.

By Catherine Seda

Opinions expressed by Entrepreneur contributors are their own.

It's easy to get links to your site from other websites. You, your webmaster or an intern can do the job. And this overlooked marketing strategy offers two big payoffs: more visitors and higher search engine rankings.

Not all links are created equal--get links from websites with content similar to yours. Trading links with colleagues is generally a bad idea, because if your site sells car parts, then a link from their wedding site or shoe site won't help--these shoppers aren't your target market. And these links aren't relevant to Google, MSN, Yahoo! and other algorithm-based search engines that display natural search results (the sites not listed as "Sponsored Links").

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