The Missing Link? Want more people to visit your website? A link-building campaign could be just the thing to help you draw in shoppers.
By Catherine Seda •
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It's easy to get links to your site from other websites. You, your webmaster or an intern can do the job. And this overlooked marketing strategy offers two big payoffs: more visitors and higher search engine rankings.
Not all links are created equal--get links from websites with content similar to yours. Trading links with colleagues is generally a bad idea, because if your site sells car parts, then a link from their wedding site or shoe site won't help--these shoppers aren't your target market. And these links aren't relevant to Google, MSN, Yahoo! and other algorithm-based search engines that display natural search results (the sites not listed as "Sponsored Links").
Although a link-building campaign is simple, there are many guidelines for earning link popularity points from search engines while attracting potential customers. A few key tips:
