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The Missing Link?

Want more people to visit your website? A link-building campaign could be just the thing to help you draw in shoppers.

This story appears in the September 2005 issue of Entrepreneur. Subscribe »

It's easy to get links to your site from other . You, your webmaster or an intern can do the job. And this overlooked offers two big payoffs: more visitors and higher search engine rankings.

Not all links are created equal--get links from websites with content similar to yours. Trading links with colleagues is generally a bad idea, because if your site sells car parts, then a link from their wedding site or shoe site won't help--these shoppers aren't your target market. And these links aren't relevant to , MSN, Yahoo! and other algorithm-based that display natural search results (the sites not listed as "Sponsored Links").

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