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Using Blogs to Attract Customers Setting up a blog, while time-consuming, can be a great way to generate interest about your products and bring visitors to your site.

By Melissa Campanelli

Opinions expressed by Entrepreneur contributors are their own.

Blogs are a trendy way to publish online, and if done right, they can be an effective way to maintain solid relationships with internet customers.

While blogs may be used regularly by the techno-savvy, only 38 percent of all internet users know what blogs are, according to a January 2005 Pew Research Center survey. And their use as a marketing tool is still in its infancy.

What's more, the stats on blogs indicate they have yet to make a real difference with prospective customers. In its report "Seven Practical Tactics to Turn Your Blog Into a Sales Machine," MarketingSherpa estimates that only 0.03 percent of the 34.5 million existing blogs are driving sales or getting customers to contact companies. While the figures might sound discouraging, those actually using blogs to reach out to customers would say you shouldn't let that stop you.

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