Overcome Cross Channel Marketing Barriers (Infographic) Your own practices might be holding your efforts back.
By Linda Lacina
While your team wants to maximize every relevant channel, that's no easy feat. Recent research from Experian finds that marketers are stymied by everything from siloed departments to irrelevant technology when it comes to harnessing the channels for brands. Luckily, automating data and orchestrating efforts between departments can give you access to the all-too elusive single view into what your customers need.
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