Spotify Musicians Can Now Sell Merchandise on Their Artist Pages
Spotify announced Sunday that all musicians who use the streaming service can now display and sell merchandise on their artist profile pages, without having to pay a commission to Spotify or its partner, entertainment marketing startup Topspin Media. Musicians have to create a free Topspin ArtistLink account use the new feature.
A company blog post explained the new feature, noting "we're really excited that Spotify's 24 million music-loving users can now see merchandise and concerts while listening to their favorite artists, and that we, in turn, can provide additional revenue opportunities for artists of all sizes."
Spotify has been criticized in the past for having a business model that doesn't give artists, especially up-and-coming ones, much of a return. But the company has made strides to be more transparent, setting up a dedicated artist hub on the site this fall that details suggested best practices and the formula they use for paying royalties.
It would seem that giving artists more avenues to earn money can only be in Spotify's best interests as a growing enterprise, especially with the imminent launch of music streaming service Beats Music, from music industry veterans Dr. Dre, Jimmy Iovine and Trent Reznor.
Entrepreneur Editors' Picks
Online Scams Are More Sophisticated Than Ever. Here's How to Shop Safely on Black Friday and Cyber Monday, According to a Cyber Intelligence Expert.
This Guy Saved Barbie From Cultural Extinction. He Did It by Asking One Big Question.
The Top 5 Hot Franchise Categories for 2023, According to One Industry Expert
Why Can't We Resist Black Friday and Cyber Monday? A Behavioral Economist Explains the Psychological Forces That Make Sales Irresistible.
I Couldn't Sleep. I Obsessed Over My Failures. Then I Found the Weirdest Cure.
This Pitch Scored a $250,000 Investment — But It Almost Didn't Happen
Employees Were Demanded to Go Home. Here's How We Invite Them to Come Back.