Get All Access for $5/mo

The Simple Thing Science Says You Can Do to Seem More Likable A new study finds that this gesture makes you appear approachable.

Westend61 | Getty Images

So much about successful entrepreneurship is about building rapport, whether it's with investors or prospective employees. A new study from Hokkaido University and Yamagata University in Japan has found that something as simple as nodding can actually boost your likability in a significant way.

The researchers showed 49 Japanese men and women a series of short video clips of computer-generated women nodding, shaking their heads or staying still. The study participants were then asked to rate the computer-generated figures on attractiveness, likeability and approachability from a scale of 0 to 100.

Related: Build Trust with Anyone Using These 10 Proven Strategies

They found that the act of nodding improved the study participants perception of a person's subjective likability by 30 percent and a person's approachability by 40 percent. The researchers noted that the head shaking motion did not affect their participants ratings for approachability and likability.

"Our study also demonstrated that nodding primarily increased likability attributable to personality traits, rather than to physical appearance," Hokkaido University Associate Professor Jun-ichiro Kawahara said in a summary of the findings.

Related: Science Says This Simple Strategy Can Boost Your Brain Power

However, he clarified that more research needed to be done in this area, since the computer-generated images were all of women. "Further study involving male figures, real faces and observers from different cultural backgrounds, is needed to apply these findings to real-world situations," Kawahara explained.

What do you think of this study? Let us know in the comments.

Related video: 3 Steps to Finding a Great Mentor

Nina Zipkin

Entrepreneur Staff

Staff Reporter. Covers media, tech, startups, culture and workplace trends.

Nina Zipkin is a staff reporter at Entrepreneur.com. She frequently covers media, tech, startups, culture and workplace trends.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Growing a Business

The Best Way to Run a Business Meeting

All too often, meetings run longer than they should and fail to keep attendees engaged. Here's how to run a meeting the right way.

Fundraising

Working Remote? These Are the Biggest Dos and Don'ts of Video Conferencing

As more and more businesses go remote, these are ways to be more effective and efficient on conference calls.

Starting a Business

How to Find the Right Programmers: A Brief Guideline for Startup Founders

For startup founders under a plethora of challenges like timing, investors and changing market demand, it is extremely hard to hire programmers who can deliver.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.