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Top of the Heap

Here's how to be sure your franchise's website pops into the No. 1 spot in an online search.

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This story appears in the July 2010 issue of Entrepreneur. Subscribe »

Top of the Heap

Gone are the days when people picked up bulky phone books to find the nearest pizza parlor, dry cleaner or electrician. Now a click on a computer, GPS or smartphone does the trick--a great development for , if they know how to make their listing pop to the top of a search ranking.

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