Want to Change Your Business Model? Answer These 3 Questions. Here are a few pointers on figuring out the best way to grow your business and keep it sustainable for years to come.
By Adam Bornstein •
This story appears in the September 2017 issue of Entrepreneur. Subscribe »
To grow sustainably, is it better to take on projects that are frequent and reliable, or sparse but lucrative?
Q: I own a film and production company, and I shot 100 videos last year -- 70 weddings and 30 corporate, totaling $330,000 in revenue. The corporate videos are more profitable, but weddings are always happening. I don't want to turn off a constant source of revenue, but should I spend more time pursuing corporate events to grow my business? -- Trevor R.
Related: 8 Ways To Pivot Your Business To Kickstart Growth
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