Why Storytelling Will Continue to Be the Go-To Marketing Strategy in 2018
Creating a compelling vision -- and expressing it well -- is key to capturing your place in the market.
For 2018 trends, we asked an expert on what entrepreneurs can expect this coming year in marketing.
Traditionally, you raised money from friends and family, bootstrapped, lost money for one to three years and then you became profitable and got acquired or went public. That was the cadence of entrepreneurship. But because Amazon for its entire life has made no money, and is the fourth most valuable company in the world, that has reshaped entrepreneurship. Now the path looks like this: Raise as much capital as cheaply as possible, and quickly establish a leadership position. There is a race to identify yourself as the leader in every sector. You don't brag about profits. You brag about year-on-year revenue growth, mindshare and leadership position.
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve