For Subscribers

Have You Ever Obsessed Over 'What If?' According to Scientists, You Don't Actually Know What Would Have Fixed Everything.

Counterfactual thinking is a natural impulse, but we're better off when we learn to counter it.

learn more about Jason Feifer

By Jason Feifer • Jan 20, 2023

This story appears in the January 2023 issue of Entrepreneur. Subscribe »

Image Credit: Nicolás Ortega

Continue reading this article — and all of our other premium content with Entrepreneur+

For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:

  • Digestible insight on how to be a better entrepreneur and leader
  • Lessons for starting and growing a business from our expert network of CEOs and founders
  • Meaningful content to help you make sharper decisions
  • Business and life hacks to help you stay ahead of the curve
Learn More Log In

Related Topics

Growth Strategies Failure Overcoming Obstacles overthinking Obsession Premium

Editor's Pick

Determined to Support the Black Community, These Friends Brought 'Fresh Eyes' — and Innovation — to the Food Industry
The Complete Guide to Effectively Using AI Writing Tools in Content Marketing
Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
5 Small Daily Habits Self-Made Millionaires Use to Grow Their Wealth
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change
The Basics of Making Money in Franchising

Most Popular

See all
Business News

Frontier Airlines Just Announced Its All-You-Can-Fly Summer Pass for $399. What's the Catch?

As travel begins to pick up, the airline hopes unlimited travel will jumpstart its business.

By Jonathan Small

By Entrepreneur Staff

By Amanda Breen

Marketing

If You're Not Using This Type of Content in Your Marketing, You're Missing Out

User-generated content is one of the most authentic ways to promote your brand to consumers. Here's how to find and benefit from UGC.

By John Boitnott

Growing a Business

6 Ways to Continually Grow Your Business Without Going Insane

This guide will help you create a successful, sustainable business that will provide long-term growth and profitability. Discover how you can take your business to the next level by reading on.

By Murali Nethi

Leadership

20 Ways to Achieve Street Smart Wisdom for Leaders and Entrepreneurs

Leaders need to be street-smart to stay ahead of the curve, make educated decisions and continue to be successful.

By Jon Michail