5 Lessons for Entrepreneurs from 'The 40 Rules of Love' Business basics from a 13th-century story.
By Hamid Ganji •
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I'm an introvert. For me, the lockdown served as a wonderful opportunity to perform my tasks with an intense focus and work on new strategies. Putting business matters aside, I also finally had spare time to catch up on the movies and books on my list.
One book I read during my lovely lockdown was The 40 Rules of Love by Elif Shafak. Released in 2010, the book is now a best seller in Turkey and one of the 100 most influential novels listed by the BBC.
The book narrates the story of Rumi, the great 13th-century Persian poet, and his companion, Shams Tabrizi. There is also a parallel story of a couple in the United States in 2008. The author relates these two stories artistically and recounts the rules of love.
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