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Don't Just Focus on Fundraising and Finances The founder describes how he thinks of the hustle, outside of asking investors for funding.

By Business Rockstars

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Business Rockstars sits down with Barry Turner, the founder of Lenny and Larry's, a line of plant-based protein cookies.

Barry Turner points out his own ability to keep a well-rounded perspective by being cognizant of both the creative sides and the financial sides.

The founder describes his ability to go out and seek out opportunities to make your own money and find new hustles as part of building a company, and not simply finding ways to raise money from investors.

Click the video to hear more from Barry Turner.

Related: The CEO of Southwest Airlines Explains Why Paying Competitive Wages Keeps Efficiency High

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Business Rockstars is the first integrated, multi-platform media company featuring entrepreneurs, startups and CEOs. With award-winning content creators and influencers, we are connecting and growing a community of entrepreneurs via radio, TV, podcast and social media. Business Rockstars shows are produced from our Burbank studios, with remote video broadcast facilities in San Francisco through our strategic partner, NASDAQ Private Market. Business Rockstars airs nationally in 150 radio markets, podcasting on Play.it, digitally on iTunes, Tune In, Stitcher and iHeart Radio. Business Rockstars video is featured in 40 million households with HDTV and cable through BizTV. 

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