Subscribe to Entrepreneur for $5

How These Boxes Are Uplifting New Moms

The founder of In Kind Boxes shares how she's providing quality postpartum essentials to new moms in need.

Opinions expressed by Entrepreneur contributors are their own.

Maria Berglund believes every mom deserves quality postpartum care, so she launched In Kind Boxes, a volunteer-run 501(c)3 nonprofit dedicated to providing quality postpartum essentials to new moms in need. She sat down with Jessica Abo to discuss how she's promoting good health and wellbeing among today's families while reducing inequality.

Jessica Abo: Maria, tell us about In Kind.

Maria Berglund: I started In Kind because after having two of my three sons here in the U.S., I realized the true lack of support that families receive here, and I don't think that's fair. So I wanted to do something about it. Also, I was raised by a single mom in need, and we relied really heavily on our community for essentials when we were growing up. That kindness that we received has always stuck with me. I've always tried to find ways to pay that kindness forward, and now I get to do that through my work with In Kind.

How do you find the families who receive your boxes?

The way that we connect boxes to the families who need them is through our partnerships with both organizations locally and across the United States. The organizations that we donate to that are outside of Oregon often find us through social media on Instagram. They reach out and message us and say, "Hey, this is the work we're doing and how can we help connect boxes to families in our area?" If you know of an organization that could use our help, you can reach out to us via our website, and I'll do my best to try and help.

Related: Forget the Stuff! New Parents Say They Need Support, and This Mom Wants to Make Postpartum Services More Accessible.

How can people support you?

If you're watching this and our mission truly touches your heart, making a donation to In Kind will have the biggest impact. We use the funding that we receive to purchase wholesale the essentials that we fill our boxes with, and then those are given directly to families because I volunteer my time. Another way that you can support us is to go to our shop page. We have a beautiful postpartum gift box. That is the same box that we donate to families. So when you buy one, we turn around and donate one to a family in need. There's also some new merch that we just posted in our shop. Kindness Matters sweatshirts, and proceeds from the sale of those items also help us provide essentials to families in need. Other than that, just helping us bring awareness to our mission. The more eyes that we get on our work, the more support we gain and then the more families we can help.

Since it's National Smile Day, what makes you smile?

A lot of things make me smile. My children make me smile, my family, getting to wake up every day and do this job. Sometimes I have to pinch myself because I just love it so much. It's just the best job, and I'm so grateful to have it. When I get messages from our partner organizations or from moms that have received boxes and they just tell me how much they love them and how special it made them feel, that is just everything. So those are the things that make me smile.

Related: This Women's Wellness Company Set Up $10 Million Fund for Postnatal Depression


Will a Professional Mermaid's Business Idea Sink or Swim?

See if our investors think there's something fishy about her concept on the new episode of 'Elevator Pitch.'

How Do You Acquire Clients in Any Situation? You Need to Ask These Questions.

The founder and CEO of Sparkling Results shares her advice for anyone looking to have meaningful money-making conversations.

Hospitality Leadership Coach Matt Rolfe on Being Vulnerable and Sharing Your Truth

Interview with Hospitality Leadership Coach Matt Rolfe about setting boundaries in life and work, creating positive leverage, and being honest with your team.

5-Minute Mentor: How Do I Generate Leads Without Annoying People?

Here's how to test your idea and bring it to market in an impactful way.

The Top 5 All-Time Best Productivity Hacks You've Never Heard Of

Want to combat chronic procrastination? Use these top five productivity hacks to put an end to this debilitating nuisance.

How to Identify Your X Factor So You Can Monetize Your Gifts

The founder and CEO of Rock Your Gift shares what to ask yourself to find your X factor, and explains how he's helping coaches and speakers define their unique message to grow their platform and visibility to attract consistent clients.

Here's How Investors Can Tell If You Are as Passionate as You Say You Are

On this bank-breaking episode of 'Elevator Pitch,' see who gets funding and who gets called out.

This Woman Launched a Multi-Million Dollar Company Out of Her Dorm Room in College. Now She's Helping Kids Launch Big Ideas of Their Own.

Founder of Headbands of Hope and Mic Drop Workshop, Jess Ekstrom, talks about her new interactive book Create Your Bright Ideas.

Bam! Emeril Lagasse on Kicking Your Business Up A Notch

Interview with celebrity chef and restaurateur Emeril Lagasse about his new Roku TV series, putting relationships first, and creating media with a purpose.

5-Minute Mentor: Is My Idea Ready to Be a Business?

Here's how to test your idea and bring it to market in an impactful way.

Do You Have Toxic Office PTSD?

A dark cloud of doom seems to have followed you all the way from that cruddy job to your new desk.

The Coffee Bean & Tea Leaf CEO Sanjiv Razdan on Mentoring New Business Leaders

Interview with Sanjiv Razdan about making the most of nontraditional opportunities, brewing customer curiosity, capitalizing on user-generated content, and inspiring industry leaders with the nonprofit GLEAM Network.

Is Staying Remote the Best Thing for Your Business?

Here's how to unlock the unbeatable benefits of a remote setup.

3 New Ways to Develop Laser-Like Focus

To boost focus in the face of distractions, you need a new approach to success.

Discover Entrepreneur Series

Whether you need advice on how to get your business off the ground or you’re just looking for inspiration, our video series have something for everyone. Browse our library below to find a series that speaks to you and your interests.