Make This Counterintuitive Move to Become a More Effective Leader

In business cultures obsessed with speed and decisiveness, restraint can be one of the smartest forms of strategy.

By Michel Koopman edited by Chelsea Brown Dec 09, 2025

Opinions expressed by Entrepreneur contributors are their own.

Key Takeaways

  • The instinct to act quickly has been praised as a hallmark of strong leadership. But strategic stillness creates space for better judgment and more focused action.
  • Learning when to pause is what separates reactive leaders from reflective ones. It’s about watching for signals, gathering input and deciding whether to adjust course or stay the path.
  • Getting adequate rest and sleeping on decisions sharpens your perspective, and silence helps empower teams and build trust.

Everywhere leaders turn, the message is the same: Move faster, do more, stay visible. Speed and decisiveness fuel progress, but without reflection, they can also cloud judgment.

According to LHH’s Views from the C-Suite 2025 report, more than half of global leaders report burnout, and 43% of organizations have seen major leadership turnover within their teams in the past year. When everything around you is moving, the challenge isn’t to slow down — it’s to know when to.

The instinct to act quickly — to fix, decide, respond — has long been praised as a hallmark of strong leadership. Yet seasoned executives know that awareness and timing make action effective. In this sense, stillness refines awareness, so every action begins with purpose.

Strategic stillness demands discipline: the ability to pause, rest or hold back just long enough to see clearly. Each form creates space for better judgment and more focused action. When balanced with decisiveness, restraint becomes a leader’s quiet advantage.

Related: The Case Against Haste: Why Slowing Down Is Good for Business

1. When pausing sharpens your next move

When everything around you rewards speed, pausing can feel uncomfortable. Yet leaders who step back to observe, reassess and recalibrate often make stronger, more sustainable moves. Strategic waiting is about watching for signals, gathering input and deciding whether to adjust course or stay the path.

As John Conway, CEO of Sparkling Bins, explained during a conversation, “Strategic stillness enables leaders to slow the pace, consider multiple perspectives and make informed, proactive choices.” His experience shows that awareness, not speed, drives sound judgment.

Conway described a moment when a rival entered the market with bold promises that drew quick attention. Rather than reacting impulsively, he paused to study the situation, assess the potential fallout and double down on what worked. By communicating steady value and staying focused on his long-term strategy, he let time expose the difference between flash and foundation.

This kind of pause is never passive. It’s an active process of watching, thinking and choosing when to act. Leaders who master this balance turn time into an advantage, ensuring that every move — whether it’s to pivot or persist — comes from clarity rather than urgency.

2. How sleeping on it sharpens perspective

Science supports what intuition has long told us: Rest restores judgment. Research from Harvard has shown that sleep enhances problem-solving and decision-making by improving cognitive clarity and emotional regulation — insights that continue to guide how leaders manage complex choices today. The mind uses rest to sort, filter and connect ideas that feel tangled in the moment.

In coaching sessions, I often encourage executives to “sleep on” major decisions, not as delay but as design. One client, under pressure to restructure her team, nearly acted on emotion after a challenging board meeting. She waited overnight, revisited her reasoning in the morning and discovered her impulse stemmed from frustration, not fact. That single night prevented a costly misstep and strengthened her confidence to lead with calm, not reaction.

A brief pause can transform judgment from defensive to deliberate. Leaders who sleep on decisions convey strength through restraint and show that measured response reflects mastery.

Related: This Is the Sleep Routine That Keeps Top CEOs at Peak Performance

3. How doing nothing helps others step up

Silence can be the most empowering sound in leadership. When a leader resists the urge to fill every gap, they create space for others to rise. Teams often interpret silence not as passivity, but as trust.

In one organization I coached, a CEO practiced “purposeful withdrawal” during brainstorming sessions. Rather than leading every discussion, she stayed quiet for the first ten minutes, allowing her team to shape the direction. The result was a surge in ownership and creativity. People spoke not because they were prompted but because they were trusted.

Microsoft’s Satya Nadella demonstrates this principle by empowering teams to lead major initiatives rather than directing every move himself. Under his leadership, this trust-based culture has turned what was once a rigid hierarchy into an ecosystem of shared ownership and innovation.

4. Why restraint is a mark of discipline

Strategic stillness is not natural in modern business. It requires the discipline to resist action when action feels easiest. It means holding back a reply, delaying a launch or sitting in silence when emotions surge. But through that restraint comes clarity.

Recent Harvard research analyzing how more than 1,100 CEOs across six nations spend their time suggests that executives who allocate more of their day to strategic leadership rather than managerial detail see measurable gains in organizational performance. Their secret? They know which moments deserve urgency and which demand observation.

Stillness, then, becomes its own form of speed — one that builds momentum through precision rather than motion. Leaders who practice it become anchors in turbulent environments. They calm teams, refine focus and elevate conversations from reactive to reflective.

Related: Balancing Leadership With Speed and Stability Is the Key to Growing Your Company — Here’s How to Do It Successfully

The quiet advantage

The next time you feel the pull to act immediately, pause just long enough to make sure the action serves your purpose. Strategic stillness gives momentum its meaning and turns movement into intention.

When leaders learn to pause with purpose, they often act with greater precision. Waiting sharpens judgment, rest restores clarity, and restraint builds trust. In a culture that prizes constant motion, knowing when to move — and when to hold — may be the true mark of leadership.

Key Takeaways

  • The instinct to act quickly has been praised as a hallmark of strong leadership. But strategic stillness creates space for better judgment and more focused action.
  • Learning when to pause is what separates reactive leaders from reflective ones. It’s about watching for signals, gathering input and deciding whether to adjust course or stay the path.
  • Getting adequate rest and sleeping on decisions sharpens your perspective, and silence helps empower teams and build trust.

Everywhere leaders turn, the message is the same: Move faster, do more, stay visible. Speed and decisiveness fuel progress, but without reflection, they can also cloud judgment.

According to LHH’s Views from the C-Suite 2025 report, more than half of global leaders report burnout, and 43% of organizations have seen major leadership turnover within their teams in the past year. When everything around you is moving, the challenge isn’t to slow down — it’s to know when to.

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Michel Koopman

CEO & Founder at CxO Coaching
Michel Koopman is a top growth strategist, entrepreneur, executive coach, and CEO and founder at CxO Coaching, a 2Swell company. He and his team help elevate leaders and their companies to their maximum potential.

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