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3 Big Well-Being Trends in the Wake of the COVID-19 Pandemic

As the world looks toward a post-pandemic future, these tech-fueled well-being trends will continue to play a major role in how we navigate the new normal.

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By Miri Polachek

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While encouraging developments on the vaccine front herald brighter days ahead in the battle against the COVID-19 pandemic, the new normal that follows won't be a carbon copy of the former status quo. COVID-19 has reshaped how we work, play, learn, shop and convene — as well as how we look after our own health and wellness.

Beyond the ravaging effects of the coronavirus itself, millions of Americans have also struggled with stress, loneliness and burnout over the past year, fueling unprecedented interest in the fast-growing consumer wellness sector. Once considered a niche market, well-being has gone mainstream in 2020, evolving into a complex ecosystem of converging product categories. Among the most recent examples is the launch of the Thrive Reset Zapp, a joint project of Thrive Global and Zoom designed to help users de-stress before, within and following Zoom meetings.

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