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Assets, Assets, Everywhere Don't wait for capital to grow--use the people you have around you to make it happen.

By Asheesh Advani

Opinions expressed by Entrepreneur contributors are their own.

When entrepreneurs tell me they can't afford to hire the executives they need to grow, I wonder if they have what it takes to survive as a startup.

Every startup could use more people, more marketing expertise, more product development skills, more fundraising contacts--the list goes on and on. But entrepreneurs committed to their business don't wait for capital to grow. They find a way to make it happen, often using the people they already have around them: their employees, vendors and even customers.

For example, rather than pay a full salary to hire new executives, consider paying them on an escalating scale: As the company grows, so does the salary. Another take on the idea: Instead of offering a $25,000 bonus, increase the base salary from $75,000 to $90,000 after performance goals are achieved.

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