Get All Access for $5/mo

Business Books for the New Year

By Carol Tice Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

The new year is a great time to take in new ideas for growing your business. Here's several intriguing books that recently hit my shelf--in some cases, my virtual shelf.

Here's an upcoming book, due out next month, that sounds really useful for today's economy: Flip the Funnel: How to Use Existing Customers to Gain New Ones by Joseph Jaffe. Retaining customers is the new customer acquisition, Jaffe says. The marketer and author of the Jaffe Juice blog offers his tips for how to keep existing customers and grow your relationships with them.

Is your business going south? Author Gary Brose, also known as The Small Business Sherpa, believes you can turn things around with the right employee bonus program. He describes his system in Bonus Your Way to Profits! His bio says he is the president of four corporations, so here's hoping he's got some time-management tips for us as well.

If you want to learn more about how to ride social media to business success, you can read how 15 of today's social-media stars leveraged their blogs to build consulting businesses, land book deals and more in the lengthy e-bookBeyond Blogging by Nathan Hangen and Mike Cliffe Jones. Among the profile subjects are Mashable's Peter Cashmore;uber-blogger Chris Brogan, the co-author of Trust Agents;and wine-Web-video sensation Gary Vaynerchuk, whose blog led to publication of his business book Crush It! (Full disclosure: I was sent a complimentary download of this book.)

I got to talk with Nathan this week, and have to say I find his own story inspiring. If you're making excuses about why you can't ramp up your business, know that he started his marketing-consulting business while deployed with the Army in Afghanistan. Despite the success of his Twitter Rockstarmarketing course and related consulting work, he's still in the military, though back here in the States now. He works for the U.S. during the day, on his business until late at night, and in his free time he trains for triathlons. Kind of makes you feel like a slacker, huh?

I'm not entirely sure if this last book is written as straightforward advice or as a satire of business books, but if your business is lagging the rules in Profits Aren't Everything, They're the Only Thing by self-described "ultimate contrarian" and columnist George Cloutier may be eye-opening. The founder of American Management Services calls "hugs-and-puppies" advice like striving for work-life balance sickening.

Among his rules: Weekends are for working, be a control freak, and "stop playing golf and get back to work." It's harsh advice, but if you're in trouble, this may be the bitter pill you need to swallow right now.

Carol Tice

Owner of Make a Living Writing

Longtime Seattle business writer Carol Tice has written for Entrepreneur, Forbes, Delta Sky and many more. She writes the award-winning Make a Living Writing blog. Her new ebook for Oberlo is Crowdfunding for Entrepreneurs.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick


ChatGPT is Becoming More Human-Like. Here's How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.

AI can be instrumental in building your brand and boosting awareness, but the right approach is critical. A custom GPT delivers tailored collateral based on your ethos, personality and unique positioning factors.

Business News

Apple Reportedly Isn't Paying OpenAI to Use ChatGPT in iPhones

The next big iPhone update brings ChatGPT directly to Apple devices.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Is the AI Industry Consolidating? Hugging Face CEO Says More AI Entrepreneurs Are Looking to Be Acquired

Clément Delangue, the CEO of Hugging Face, a $4.5 billion startup, says he gets at least 10 acquisition requests a week and it's "increased quite a lot."

Growing a Business

He Immigrated to the U.S. and Got a Job at McDonald's — Then His Aversion to Being 'Too Comfortable' Led to a Fast-Growing Company That's Hard to Miss

Voyo Popovic launched his moving and storage company in 2018 — and he's been innovating in the industry ever since.

Business News

Sony Pictures Entertainment Purchases Struggling, Cult-Favorite Movie Theater Chain

Alamo Drafthouse originally emerged from bankruptcy in June 2021.