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How the Company Behind the Money & Bills App Secured $15 Million in Venture Funding Pageonce lands a new cash infusion to mobilize the 'wallet of the future.'

By Gwen Moran

Opinions expressed by Entrepreneur contributors are their own.

Guy Goldstein wants consumers to move their wallets to their mobile phones--and he's planning on helping.

Goldstein is the founder and CEO of Pageonce, a Palo Alto, Calif.-based company whose eponymous Money & Bills app allows users to track all of their bank and credit card accounts via iPhone, iPad, BlackBerry, Android, Windows 7 phone or the web. In May, the company closed a new $15 million round of funding led by Morgenthaler Ventures, with participation from existing investors Pitango Venture Capital and the company's board chairman Liron Petrushka.

But Goldstein's idea wasn't always so focused. The inspiration came to him when he was working at Mercury Interactive, a Sunnyvale, Calif.-based IT management software and services firm that was acquired by HP in 2006. After the acquisition, HP shut down all staffer e-mail addresses at Mercury, which caused disruptions for many who had various website logins linked to their addresses.

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