Get All Access for $5/mo

Batman vs. Superman: Which Hero Is Getting Pulverized on Twitter? Only one can emerge as the winner on social media.

By Carolyn Sun

Opinions expressed by Entrepreneur contributors are their own.

Batman v Superman

While Batman and Superman duke it out the big screen starting today, they're waging another battle over social media.

Sprout Social, a social-media management platform, has tracked keywords on Twitter around the film Batman V Superman: Dawn of Justice and its two caped characters starting Feb. 1 and ending Mar. 21.

There's no contest: The Dark Knight is the clear winner (at least in this fight).

Related: Batman Vs. Superman: Who Makes More Money?

Here is what Sprout found:

  • Of the approximately 4 million tweets about Batman and/or Superman in the last month, nearly half (48 percent) have mentioned Batman compared to a mere 34 percent mentioning Superman.

  • Batman saw an average of 39,250 mentions a day. Superman trailed behind at 28,028 mentions. Batman and Superman in the same mention averaged at 14,790.

  • Though just 18 percent of Tweets mentioned both Batman and Superman, the combined search terms jumped 24 percent over the past month.

  • March 1 saw a huge spike in mentions of Batman, Superman and both due to the release of a trailer.

  • Tweets including Batman increased from under 30,000 to 50,000 overnight, and tweets including Superman doubled from less than 20,000 to more than 40,000.

Carolyn Sun

Research Editor

Carolyn Sun is the research editor at Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

How to Be a Billionaire By 25, According to a College Dropout Turned CEO Worth $1.6 Billion

Austin Russell became the world's youngest self-made billionaire in 2020 at age 25.

Living

Taylor Swift Has a Lucky Number. And She's Not the Only High Performer Who Leans Into Superstitions to Boost Confidence.

Even megastars like Swift need a little extra something to get them in the right mindset when it is game time.

Marketing

SEO Trends You Need to Be Aware of Right Now, According to a Seasoned Pro

Navigate the future of search engine optimization to elevate your online presence and drive meaningful engagement.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.