Forget Google Glass. There May Be a 'Snapchat Glass' in Your Future. Snapchat's reportedly created a Snap Lab team for wearable tech, which means it's not a stretch to think the company will release smart glasses.

By Lindsay Friedman

Opinions expressed by Entrepreneur contributors are their own.

smh.com.au

Could Snapchat be branching out?

It seems highly possible, according to a Cnet.com report indicating the $16 billion company is recruiting a number of hardware specialists.

Related: Snapchat Sees 6 Billion Video Views Every Day. But What Does This Figure Actually Mean?

Though everyone working for the stealth project is staying quiet, Snapchat has hired at least 16 wearable technology specialists from a variety of backgrounds to work on the team, according to the outlet.

There's no telling what the team is actually doing in that Snap Lab, but it's entirely possible they're hard at working developing a "Snapchat Glass" (most members reportedly have experience developing smart glasses or related devices).

The release of its own wearable devices could help Snapchat expand its consumer base and longevity, since right now most of its users are teenagers. It could also make the social network more accessible, eliminating the need for users to navigate through their phones to find the app.

If Snapchat is developing smart glasses, it has a tricky PR battle ahead. As proven with Google Glass, encouraging people to wear computers on their faces can be problematic.

Related: The Quick Guide to Using Snapchat for Business in 2016

Back in 2013, even Snapchat CEO and co-founder Evan Spiegel seemed hesitant about the idea.

"[Y]ou kind of feel like you have a gun pointed at you, and that doesn't fit into the Snapchat experience and certainly doesn't make Snapchatters feel comfortable -- so that's not something we're willing to explore right now," he told The Huffington Post.

But it appears Spiegel may have had a change in heart.

Lindsay Friedman

Staff writer. Frequently covers franchise news and food trends.

Lindsay Friedman is a staff writer at Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Here Are the 10 Highest-Paying Jobs with the Lowest Risk of Being Replaced By AI: 'Safest Jobs Right Now'

A new report from career resources platform Resume Genius finds the top 10 AI-proof careers expected to see the most growth within the next decade.

Science & Technology

How AI Can Free Up Your Time For Less Busywork and More Innovation

If there's one trait every founder needs, it's a willingness to experiment. Today, experimentation is easier and more accessible than ever thanks to AI.

Science & Technology

How I Went From Side Hustle to 7 Figures Using These 4 AI Tools (No Tech Skills Needed)

Scale faster, work less and grow a 7-figure business — no team needed.

Making a Change

Learn Up to 56 Languages for Just $35

Get lifetime access to the platform that turns language learning into a game.

Health & Wellness

How Mastering Your Nervous System Boosts Leadership Presence and Performance

Discover a modern leadership system designed to boost your effectiveness, reduce stress and bring more clarity and joy to how you lead.