How Women Are Catching the Action in Rio (Infographic) With the Olympics almost underway, this is how women will watch the games this year.

By Grace Reader

Opinions expressed by Entrepreneur contributors are their own.

Paolo Cipriani | Getty Images

A survey of 3,992 women found that more than half of female viewers in the United States plan on tuning into the Rio Olympic games, but how will they watch the action?

Three quarters of the surveyed women said they plan to watch their favorite events on live television. They are most looking forward to watching gymnastics, swimming, diving, volleyball and basketball.

Women are feeling optimistic about this year's competitors, with 60 percent believing that Team USA will win as many gold medals as they did in 2012.

See more interesting findings about how women are keeping an eye on Team USA in this infographic, brought to you by Influenster, a product discovery and reviews platform.

Related: 12 Inspirational Moments From the Olympics

Grace Reader

Contributor

Grace Reader is a former editorial intern at Entrepreneur.com and a current freelance contributor. She is a third year journalism and media communication major at Colorado State University. Grace is the PR and marketing manager at Colorado State University's Off-Campus Life, and a sports anchor at CTV Channel 11. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

This Couple Started a Side Hustle to Improve a 'Terribly Made' Bathroom Essential. Now the Business Earns More Than $3 Million a Year.

Michael Fine and Lisa Schulner-Fine launched lifestyle brand Quiet Town in 2016 and have been growing it ever since.

Leadership

Lead From the Top: 5 Core Responsibilities of a CEO

Knowing exactly what the chief executive's role entails is critical for steering a company to success.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

What's Open on Easter Sunday? Costco and Target Will Close, But One Major Retailer Will Be Open. Here's What To Know.

The stock market was closed for Good Friday on April 18. Here's what's closed for Easter Sunday, April 20.

Science & Technology

Your Clients Are Using AI to Replace You — Do These 3 Things Before They Do

Harness these three steps to audit, evolve and future-proof your offer before AI replaces you.

Marketing

If You're Using ChatGPT This Way as a Marketer, You're Missing Out on Its Full Potential. Here's How to Maximize Your Results.

The real value of AI isn't in what you ask — it's in how you shape the conversation. Mastering prompt interactions means better content, sharper thinking and fewer generic outputs.