LinkedIn Gives Company Pages a Facelift The redesign goes live across two million business pages on the networking site.

By Jason Fell

Opinions expressed by Entrepreneur contributors are their own.

LinkedIn is rolling out a major redesign for the 2 million Company Pages on the popular professional networking site. That means business owners will have additional ways to market their brands, and connect with clients and partners, LinkedIn says.

"It's our goal to provide an environment where brands have the proper tools and platform to cultivate meaningful relationships with our members," wrote Marc Bishop, LinkedIn's director of global product marketing, in a post announcing the changes.

What can business owners expect? First, more prominent brand imagery. LinkedIn is allowing businesses to easily add an image that represents their company, similar to the photo on a member's profile. So, instead of a simple logo, companies can now upload pictures or images that measure 646 x 220 pixels.

Related: 3 Tips for Using LinkedIn's New 'Endorsements'

New, streamlined navigation allows companies to more easily showcase their products, services and career opportunities, LinkedIn says. Businesses can target specific followers when posting company status updates.

The redesign also features an augmented follower button and more visible company status updates.

Related: Projecting a Professional Image on LinkedIn

Another new feature to Company Pages is called the "Featured Update." This allows brands to highlight important news by promoting it to the top of their company update stream for up to 48 hours.

The new Company Pages are available on the web as well as LinkedIn's iPhone, Android and iPad apps.

What do you think of LinkedIn's redesigned Company Pages? Let us know in the comments below.

Jason Fell

VP, Native Content

Jason Fell is the VP of Native Content, managing the Entrepreneur Partner Studio, which creates dynamic and compelling content for our partners. He previously served as Entrepreneur.com's managing editor and as the technology editor prior to that.

Editor's Pick

Related Topics

Business News

Opening a New McDonald's Franchise Will Be More Expensive in 2024

Starting January 1, franchise royalty fees will rise from 4% to 5% for new locations in the U.S. and Canada.

Leadership

Employers: The Burden of Going Back Into The Office Is Not as Bad as You Think — It's Worse.

Leaders falsely perceive employee wellbeing to be already high and believe the burden of going to the office will be not that bad in this broader context. This disconnect between perception and reality is what I call the "Wellbeing Paradox."

Money & Finance

Want to Become a Millionaire? Follow Warren Buffett's 4 Rules.

Too many entrepreneurs are counting too heavily on a company exit for their eventual 'win.' Do this instead.

Leadership

How to Master Decision-Making in a World Full of Options

Use these seven practical strategies to make more effective business choices.

Starting a Business

16 Accelerators Designed to Fast-Track Small Business Founder Success

If you want to start up, level up, or scale up, look into these accelerator programs being offered by the big businesses on our Champions of Small Business list.

Travel

Travel Smarter With a $40 Member-Exclusive Club

Travel for less with $59 off a one-year Travel Buyers Club membership.