Snapchat Turns Collision Conference Attendees Into Small-Business Heroes on National Superhero Day

Innovators got in touch with their inner superheroes at the Collision Conference in New Orleans with new free filter.

vgajic | Getty Images

In honor of National Superhero Day, Snapchat decided to recognize innovators of the tech world and small-business owners by offering a new free filter to let attendees of the third annual global Collision Conference in New Orleans see their inner heroes.

Collision Conference attracted more than 11,000 innovators this year despite the move from Las Vegas to New Orleans. Behind the mask filter is HEROfarm, a New Orleans-born marketing and public relations agency.

Related: Watch Livestream Video Interviews With the Tech World's Best-of-the-Best at Collision Conference 2016

The goal with the image overlay was to highlight the many different kinds of heroes in the world -- and the small-business entrepreneur certainly qualifies, as about 90 percent of U.S. business is made up of small companies with fewer than 20 employees, according to the U.S. Census Bureau. The filter, which is overlayed on a Snapchat user's selfie by swiping left immediately after taking the image, puts a hero's mask onto the user and calls him or her a "Tech Hero" on #NationalSuperheroDay.

The filter is available in the convention center until the close of Collision at 5 p.m. ET today.

Related Topics

Editor's Pick

Everyone Wants to Get Close to Their Favorite Artist. Here's the Technology Making It a Reality — But Better.
The Highest-Paid, Highest-Profile People in Every Field Know This Communication Strategy
After Early Rejection From Publishers, This Author Self-Published Her Book and Sold More Than 500,000 Copies. Here's How She Did It.
Having Trouble Speaking Up in Meetings? Try This Strategy.
He Names Brands for Amazon, Meta and Forever 21, and Says This Is the Big Blank Space in the Naming Game
Thought Leaders

The Collapse of Credit Suisse: A Cautionary Tale of Resistance to Hybrid Work

This cautionary tale serves as a reminder for business leaders to adapt to the changing world of work and prioritize their workforce's needs and preferences.

Business News

I'm a Former Google Recruiter. Here's How to Land a Job in Tech — and What Can Blow Your Interview

A former Google recruiter says layoffs may be trendy, but tech workers are always needed. Here's how to land a job at a major tech company.

Business Ideas

55 Small Business Ideas To Start Right Now

To start one of these home-based businesses, you don't need a lot of funding -- just energy, passion and the drive to succeed.

Growing a Business

The No.1 Most Bankable Skill You Must Have to Succeed in 2023

If you don't foster this skill, you'll fall behind the pack financially and professionally in 2023.

Starting a Business

5 Ways Entrepreneurship Can Help Teenagers Overcome Negative Peer Pressure

Here are some of the positives teenage entrepreneurship can have concerning peer pressure.

Business News

These Are the Most and Least Affordable Places to Retire in The U.S.

The Northeast and West Coast are the least affordable, while areas in the Mountain State region tend to be ideal for retirees on a budget.