Social Marketing
Make friends in all the right places online, and watch your site's traffic soar.
Buying a diamond is typically an interactive, hands-on experience. So $15 million Whiteflash.com, an online diamond jewelry retailer, has sought out ways to make its website seem more neighborly to upscale customers hailing from Singapore to Russia.
Whiteflash.com has achieved this by using live online chat to extend support beyond traditional U.S. retail hours and by getting chummy with bloggers who can keep its name well-represented in search engines.
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