Subscribe to Entrepreneur for $5

Social Marketing

Make friends in all the right places online, and watch your site's traffic soar.

This story appears in the November 2008 issue of Entrepreneur. Subscribe »

Buying a is typically an interactive, hands-on experience. So $15 million, an online diamond jewelry retailer, has sought out ways to make its seem more neighborly to upscale customers hailing from to . has achieved this by using live online chat to extend support beyond traditional U.S. retail hours and by getting chummy with bloggers who can keep its name well-represented in .

Continue reading this article - and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.

Entrepreneur Editors' Picks