The New Order Snapfinger's location-based menu app gives independent restaurants a seat at the table with national chains.
Opinions expressed by Entrepreneur contributors are their own.
Most restaurants are so focused on serving food that their digital marketing efforts end up half-baked. Even an eclectic eatery like Asqew Grill--a five-location chain in the San Francisco Bay Area--can struggle to get the word out via online and mobile marketing.
So Asqew is among a growing number of businesses turning to Snapfinger, a combined desktop and mobile solution that helps consumers identify nearby restaurants and order takeout meals via each location's interactive menu.
"Snapfinger to us is the ultimate marketing platform," says Ari Feingold, marketing consultant for Asqew Grill. "It takes everything we're doing in the restaurant and puts it all online."