Subscribe to Entrepreneur for $5
Subscribe

The Simple Facebook Trick That a Lot of People Never Get Right

It may sound simple, but a cover photo can make a big difference for your business.

By
Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Neil Patel explains how a Facebook cover photo can help you and your business better connect with fans, friends and colleagues. It's a simple thing, but many people waste this opportunity by filling that area with whatever fits.

Instead, Patel says you should have a specific purpose and reason behind your cover photo. For example, Patel often features a picture from Brazil in his cover photo slot. Why? Because he and his business have invested a lot of time and energy into expanding there. By using a picture of Brazil, he is showing potential fans and customers there that they are important to him, and he has a desire to reach out to them.

You can also connect with an audience by using a cover photo that describes what you and your business do. That way, people know instantly when they come to your page what you have to offer.

Click play to learn more about these strategies, plus how you can make them even more effective with video.

Related: How to Make More Online Sales With a Low-Traffic Website

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Amazon Fire, Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

Latest

Will a Professional Mermaid's Business Idea Sink or Swim?

See if our investors think there's something fishy about her concept on the new episode of 'Elevator Pitch.'

How Do You Acquire Clients in Any Situation? You Need to Ask These Questions.

The founder and CEO of Sparkling Results shares her advice for anyone looking to have meaningful money-making conversations.

Hospitality Leadership Coach Matt Rolfe on Being Vulnerable and Sharing Your Truth

Interview with Hospitality Leadership Coach Matt Rolfe about setting boundaries in life and work, creating positive leverage, and being honest with your team.

5-Minute Mentor: How Do I Generate Leads Without Annoying People?

Here's how to test your idea and bring it to market in an impactful way.

The Top 5 All-Time Best Productivity Hacks You've Never Heard Of

Want to combat chronic procrastination? Use these top five productivity hacks to put an end to this debilitating nuisance.

How to Identify Your X Factor So You Can Monetize Your Gifts

The founder and CEO of Rock Your Gift shares what to ask yourself to find your X factor, and explains how he's helping coaches and speakers define their unique message to grow their platform and visibility to attract consistent clients.

Here's How Investors Can Tell If You Are as Passionate as You Say You Are

On this bank-breaking episode of 'Elevator Pitch,' see who gets funding and who gets called out.

This Woman Launched a Multi-Million Dollar Company Out of Her Dorm Room in College. Now She's Helping Kids Launch Big Ideas of Their Own.

Founder of Headbands of Hope and Mic Drop Workshop, Jess Ekstrom, talks about her new interactive book Create Your Bright Ideas.

Bam! Emeril Lagasse on Kicking Your Business Up A Notch

Interview with celebrity chef and restaurateur Emeril Lagasse about his new Roku TV series, putting relationships first, and creating media with a purpose.

5-Minute Mentor: Is My Idea Ready to Be a Business?

Here's how to test your idea and bring it to market in an impactful way.

Do You Have Toxic Office PTSD?

A dark cloud of doom seems to have followed you all the way from that cruddy job to your new desk.

The Coffee Bean & Tea Leaf CEO Sanjiv Razdan on Mentoring New Business Leaders

Interview with Sanjiv Razdan about making the most of nontraditional opportunities, brewing customer curiosity, capitalizing on user-generated content, and inspiring industry leaders with the nonprofit GLEAM Network.

Is Staying Remote the Best Thing for Your Business?

Here's how to unlock the unbeatable benefits of a remote setup.

3 New Ways to Develop Laser-Like Focus

To boost focus in the face of distractions, you need a new approach to success.

Discover Entrepreneur Series

Whether you need advice on how to get your business off the ground or you’re just looking for inspiration, our video series have something for everyone. Browse our library below to find a series that speaks to you and your interests.