No matter how well you know your industry or area of expertise, it would be wise to remember that things are changing at a faster rate than ever before, and you have to stay up-to-date with the latest changes and trends.
It takes time to build your personal brand. If you fail to stay relevant, all of your effort will be wasted. If you don't want to be discredited, then you'll want to keep a steady supply of articles, trade journals, blogs, and books on hand.
It also pays to learn new things, develop new skills, and to expand your knowledge. If you're not growing, then you're stagnating, and that's the last thing you want to do as an entrepreneur.
Odds are you already know how important it is to stay on top of your game, but a friendly reminder never hurt anyone.
As you begin to sharpen your personal brand, the right opportunities will start coming your way. People will begin to see that you're know what you're taking about, and they'll invite you to be a part of their stories or news pieces.
However, don't forget how important it is for you to have accomplished something yourself. You can't talk about what you haven't done, because that will take away from your personal brand. Be open about your shortcomings and weaknesses. This will make you all the more human and relatable.
Related: Are You the Next Great Thought Leader of Your Industry?