While 26 states and the District of Columbia have laws legalizing marijuana, the suggestion here isn’t that entrepreneurs should light up more. Instead, the first week of the new year is a perfect time to review and possibly raise the prices of your products or services. Too many small business owners try to compete by lowering their prices, and that’s often a mistake. Instead, devise a plan by studying your competitive landscape; looking at your firm’s pricing history; reviewing the calendar to determine the best time to bump up your rate, fees, or prices; and thinking about how you can enhance the value of your offerings in order to justify price revisions. If you detect some white space that would allow for small yet profitable increases, you should absolutely seize it.
After the joy and frenzy of the holidays, it’s understandable if it takes a minute for business owners to snap back to attention and keep their ships moving forward, but the upside to getting started is significant. Entrepreneurs who have the discipline to leverage these four steps as an annual early January organizational “reboot” will help to energize their teams, inspire exciting ideas, and generate new opportunities for innovation and growth.