Even better, you can help others. If you meet people at conferences or other events, following the exchange of business cards and the invitations to join LinkedIn networks, how can you make the most of the platform to really make an impact where it counts? Read on for 10 strategies to become a networking master.
Once you do have that connection, it does nothing for you as just another name on your list. Make plans to speak via Skype or meet in person. These relationships only have as much value as you put into them.
This might seem straightforward, but as you craft your profile, make sure you have a current, clear photo of yourself, a description that is a creative encapsulation of the kind of work you do and related links to the projects that you are most proud of. Make sure that your voice is present in how you talk about your work. If you’re stuck, look at people in your industry who you admire and take inspiration from how they lay out their accomplishments.
You don’t want to only be using LinkedIn when you are looking for something. Constantly stay engaged, revising your resume as you get new experience and commenting regularly on what people on your network share on their accounts. Consider giving your profile the SEO treatment. You don’t want to shoehorn in terms where they don’t fit, but incorporate the industry terms you need in an organic fashion.
Don’t forget to join LinkedIn groups for organizations you’re involved with as well as general interest groups. You’ll never know what sort of information might come up that you might be able to use or the relationships you might be able to build. Be an active participant by regularly posting relevant links, job listings and industry news.
If you’re a freelancer, for example, and you’re comfortable with having your contact information readily available, make sure that your phone number, email and relevant social media accounts are easily accessible. By growing your network, there is no reason why you wouldn’t be able to get more clients from your presence on the platform.
Whether you’re putting feelers out as a prospective employer or job seeker and you’re not 100 percent ready for the world to know that, feel free to use the platform’s full complement of privacy settings to travel incognito while you’re doing your due diligence.
10. Support your colleagues.
Of course, you shouldn’t forget to list your own skills, but a simple and effective way to stay active on the platform is to endorse and recommend the skills of your past and present colleagues. Don’t do this rotely or performatively. Sincerity and specificity about what makes them great at their jobs reflects well on them and speaks to your ability to be a team player.