Art and Design Get a New Launchpad Opportunity with New Inc Incubator Technology incubators have traditionally underserved artists and designers, but New Inc is changing that, 100 members at a time.
By Michelle Goodman •
This story appears in the September 2015 issue of Entrepreneur. Subscribe »
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Artists and designers have long been underserved by traditional tech incubators. "Scaling may not be their first priority," says Julia Kaganskiy, director of New Inc, an incubator run by the New Museum in New York City. For example, she says, rather than solving a widespread problem, technology-minded artists may want to create a product that's simply playful or makes a statement.
New Inc, which launched in September 2014, gives artists, designers and technologists a place to build products, design studios and web-development shops. The program offers qualifying entrepreneurs full-time annual memberships ($600 per month) or part-time three- to six-month terms ($350 per month), both renewable, with space available for 100 members. Artists retain all equity in their businesses and all intellectual property rights to their work.
