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Business Models Illustrated

The new <em>Business Model Generation</em> book uses creative visuals to break down business models into nine building blocks.

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This story appears in the April 2010 issue of Entrepreneur. Subscribe »

Don't let the title fool you. Generation is worthy of a place on your coffee table. The 288-page "handbook for visionaries, game changers and challengers" is filled with photography, artwork and trendy .

Authors Alexander Osterwalder and Yves Pigneur use the creative visuals to explain how to break down into nine building blocks--elements such as partnerships, revenue streams and key resources--and how to re-imagine them to reflect the changing times.

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