How to Perfect Your Elevator Pitch for Investors (60-Second Video) Here are three things investors want to hear from you.

By Dan Bova

Entrepreneur Elevator Pitch is a show where entrepreneurs have just 60 seconds to wow a board of investors. Here are three things we've seen that separate the great pitches from the not-so-great:

Be clear and concise. People who fail to get our investors' attention are all over the place. Present a clear picture of your idea and your investment needs.
Solve a problem. Cute ideas are just that: cute. For a business to be a success, it needs to solve a problem for customers. Don't explain why people will want your product—explain why they need it.
Do the math. Make sure you know all of the relevant numbers surrounding your business: costs, profit margins, size of the market and more.

Good luck!

Watch the next 3 Things to Know video

Dan Bova

Entrepreneur Staff

VP of Special Projects

Dan Bova is the VP of Special Projects at Entrepreneur.com. He previously worked at Jimmy Kimmel Live, Maxim, and Spy magazine. His latest books for kids include This Day in History, Car and Driver's Trivia Zone, Road & Track Crew's Big & Fast Cars, The Big Little Book of Awesome Stuff, and Wendell the Werewolf.

Read his humor column This Should Be Fun if you want to feel better about yourself.

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