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Look Good Online

The only way to control what people say about your company is to be part of the conversation.

This story appears in the December 2008 issue of Entrepreneur. Subscribe »

The onslaught of blogs, discussion forums and user-generated media has changed the flow of information about people, products and brands forever. Anyone with a computer, a video camera or even a cell phone can post information, reviews and comments about you and your brand on dozens of highly visited online destinations.

It's no longer enough to create a website and assume that prospects will learn about your company solely from there. In today's online world, businesses of all shapes and sizes must actively participate in online reputation management.

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