Start Early, Aim Low, Keep It Short: How to Run a Successful Kickstarter Campaign (Infographic)

Ideally, entrepreneurs should ask for as little money as possible and set up campaigns that run no longer than 30 days.

learn more about Geoff Weiss

By Geoff Weiss

KickStarter

Opinions expressed by Entrepreneur contributors are their own.

While a whopping $1.4 billion has been pledged on Kickstarter since the crowdfunding platform's inception in 2009, only 40 percent of projects have gone on to become fully funded.

To this end, small-business payroll service SurePayroll has compiled the following infographic about how to best attract Kickstarter funders and ultimately manage a winning campaign.

Entrepreneurs should start working six months prior to a campaign's launch, for instance, and remember that brevity is the soul of wit: product explanations should be no longer than one-to-two sentences, videos should last no longer than three minutes, the total length of a campaign should never exceed 30 days and the financial ask should remain as low as possible.

Related: How 'Exploding Kittens' Became the Most-Backed Kickstarter Project

And if you're going to be asking for big bucks, be prepared to put in the time. A recent study found campaigns that have successfully raised $100,000 spent at least 200 hours in the preparation phase and an average of 136 hours in project management.

For these and other stats, check out the infographic below.

Click to Enlarge+

Start Early, Aim Low, Keep It Short: How to Run a Successful Kickstarter Campaign (Infographic)

Related: The Creator Behind a Robotic Bartender Spills the Secrets on How to Run a Successful Kickstarter Campaign

Geoff Weiss

Former Staff Writer

Geoff Weiss is a former staff writer at Entrepreneur.com.

Related Topics

Editor's Pick

The Dark Side of Pay Transparency — And What to Do If You Find Out You're Being Underpaid
Thinking of a Career Change? Here Are 4 Steps You Can Take to Get There.
A Founder Who Bootstrapped Her Jewelry Business With Just $1,000 Now Sees 7-Figure Revenue Because She Knew Something About Her Customers Nobody Else Did
Everything You Need to Know About Franchise Law
Business News

Amazon Is Starting to Let Customers Know What Products Are Returned Often

The e-commerce giant has begun flagging certain items that were frequently sent back.

Business News

'I Don't Feel Like It's Unreasonable': A-List Actor Refused Service At Hotspot For Not Following Dress Code

Academy Award-winning actor Russell Crowe had quite the afternoon after trying to stop at a Japanese steakhouse in Melbourne, Australia following a game of tennis.

Business News

Rising AI Threat Sounds Like Your Loved One on the Phone — But It's Not Really Them

One distraught father grabbed cash and drove to a meetup point before he learned the truth.

Growing a Business

7 Ways to Promote a Company Culture of Accountability

One of the trickier leadership tasks is holding others accountable: Proven techniques for creating an environment in which that dynamic thrives.

Money & Finance

Everything You Need to Know About Filing Your Taxes 2023

Tax Day is rapidly approaching. Here's everything you need to know before April 18.