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Success Unshared Is Failure: the Philosophy That Took This Mogul From Homeless to Billionaire Giving back is at the core of John Paul DeJoria's business model.

By Kristen Aldridge

Opinions expressed by Entrepreneur contributors are their own.

For John Paul DeJoria, success unshared is failure. As the co-founder of Paul Mitchell and Patrón Spirits, the path to prosperity has been anything but easy. Before starting his now-famous haircare line in 1980, DeJoria was homeless twice. With only $700, he was finally able to get John Paul Mitchell Systems off the ground, and today it's sold in salons and stores worldwide.

Fewer than 10 years later, DeJoria launched his next billion-dollar idea. Ignoring advice from experts who said Patrón tequila would never take off, DeJoria transformed the brand into a luxury favorite.

He never lost his desire to give back along the way.

With a net worth of over $3 billion, DeJoria, alongside Warren Buffett and Bill Gates, is part of The Giving Pledge, which commits them to donate the majority of their wealth to make the world a better place for humanity.

"One of the greatest highs in the world you will ever get is to give to somebody else. Ask absolutely nothing in return. It makes you a better human being," DeJoria says. He attributes the runaway success of both his companies to a commitment to conscious capitalism and the values his mother instilled in him as a child. Although they struggled financially, she emphasized the importance of giving what they could to those in need, and to this day, charity is at the core of DeJoria's companies.

His latest venture, ROKiT phones, is further proof of his altruistic business model. The low-cost phones offer features like telemedicine and legal aid, and DeJoria is bringing them to homeless veterans free of charge.

In this episode of How Brands Are Born, learn why DeJoria believes giving back is essential for a successful business.

How Brands Are Born is presented by Cardone Ventures, in partnership with Original Stories Media. Learn how Grant Cardone and Brandon Dawson can help your business transform and scale to 10X levels HERE.

Kristen Aldridge

Founder of Original Stories Media, Journalist, Producer and Storyteller

Emmy-winning journalist and brand storytelling expert Kristen Aldridge is founder and CEO of Original Stories Media, a production company that specializes in capturing the origin stories behind the world’s most impactful brands. With over two decades of experience in the media industry, she has created content garnering millions of views for hugely successful platforms including Entrepreneur, ESPN, ABC, CBS, Yahoo!, and SHAPE.

Passionate about all things entrepreneurship, Aldridge created the original digital series How Brands Are Born to shine a light on all the remarkable people changing the world one big, bold dream at a time. Her mission is to help leaders reveal their most authentic selves so they can more effectively unleash their vision, inspire their culture, and bring deep value to the marketplace.

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