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Don't let Amazon Prime Day intimidate you. Take these strategies and boost your ecommerce sales without slashing prices or losing the brand identity you've worked so hard to create.

Amazon's Vice President of Worldwide Grocery and Whole Foods CEO, Jason Buechel, said the company takes too long to make decisions.

Amazon wants its brand-name essentials, like paper towels, diapers, and dog food, available for same-day and next-day delivery in smaller cities.

Amazon says the move to bring teams together will make them more "effective."