Marketing
How to Craft a Compelling Brand Story That Drives Sales
What does it really mean to craft a brand story that grows your brand's influence, income and impact?
Brand Building | Page 2
Building a Business
7 Examples of When You Should Acquire a Startup Rather Than Build One
Business Operations & Logistics
How to Utilize Public Relations Without Sacrificing Your Own Narrative
Business Branding
Connecting the World with Your Vision: 5 Expert Tips to Brand Your New Business
A brand distinguishes you from the crowd and can give you a competitive edge to go up against bigger players in your market
Online Presence
From Facebook to SEO, Learn How to Build Your Brand With These Courses
Discover what it takes to create an omnichannel digital marketing strategy.
Online Presence
How to Leverage Twitter to Grow Your Brand and Find New Clients
These two aspects of the popular social media platform can help you grow your business.
By Carlos Gil
Building a Business
The Importance of ‘Positioning’ Your Brand When You’re Just Starting Out
Positioning may seem simple on the surface, but few people give it the time it deserves.
By Thomas Smale
Building a Business
How Birchbox CEO Katia Beauchamp Evolved Along With Her Brand
A new partnership with Walgreens is the company's latest play for continued success.
Business Branding
‘The Onion”s Co-Founder Shares Tips He Used to Build the Multi-million Dollar Brand
The Onion is one of the most successful and enduring comedy brands in the world. Co-Founder, Scott Dikkers, shares how he built the multi-million dollar brand
Business News
What Are The Key Factors To Remember Before Buying A Gym Franchise?
As per the speculations, Fitness and gymnasium industry in India is promising a CAGR of 20-27% every year
Business News
The Never Changing Principles of Franchising
Since the birth of the franchising model, there have been certain never changing constants, the Principles of Franchising
Business News
Here Is The A to Z Of Franchising Business You Need To Know
Want to venture into franchising business? First, familiarize yourself with A to Z of Franchising
Business News
Building a Robust Franchisor Brand
A strong franchise brand sometimes needs nothing but inspired and motivated franchisees
Business News
Best Business Ideas With Low Investment
Establishing a small business can be the right decision if you want to do something exciting
Business News
How Franchisors Can Generate Brand Equity While Staying Competitive
In the fast-evolving franchising industry, numerous strategies are being applied to win the battle against slumping sales, being proactive in any economy
Business News
Why PRs & External Sources Are Important For Your Business
Setting up your business isn't a small feat
Business News
Nuances of The Indian Real Estate People Were Unaware of
Indeed, a roof over every Indian's head would be the most compelling deliverable for any Government to actually deliver
Business News
Things to Consider While Looking For a Franchise Supplier
In a franchise business, vendors play an essential role in building an organization.
Business News
How Indian Footwear Industry is Growing via Franchising
Being the second largest footwear industry in the world, it is accounting for approximately 9 percent of the global annual production.
Thought Leaders
4 Lessons This Entrepreneur Wishes She Could Have Taught Her Younger Self
Looking back sharpens your vision going forward.
By Amy Vetter
Business News
This Shepreneur’s Brand Offers New-age, Natural & Grain Free Dog Food
The Hurdles in Pet Food Industry
Business News
Why Young Education Franchisors Should Focus on Building a Network
With international education brands invading the country, India is becoming an education hub, inviting students and businessmen to create their career.
Business News
7 Critical Errors Entrepreneurs Must Avoid if Dealing in Real Estate
Factors Why Real Estate Biz Fails
Business News
Why an Industry Reputation Will Help Your Startup Succeed
Advertising doyenne Nikki Lewin reveals the importance of personal brands, living your values and finding your niche in the market.
Marketing
All I Know About Marketing I Learned From Margaritas
Singer Jimmy Buffett can teach us all how to build a brand and engage our customers.
Business Branding
How Kevin Hart Went From Being a Comedian to the Guy Who Owns Comedy
He's one of America's most famous funnymen, but here's what most people don't see: Kevin Hart is often in his office, running a far more ambitious comedy machine.
Marketing
Building Your Personal Brand Where You Work
To avoid an employment crisis down the road, start doing simple, effective PR for yourself at the office, now.