brand management
How You Can Leverage These PR Strategies to Build Your Company's Credibility and Trust — Even When Under Attack
Public relations is about more than media coverage — it's about fostering trust and authentic relationships with stakeholders and the public. This article explores how businesses can leverage PR strategies to build credibility, earn loyalty, and navigate crises effectively.
How to Remove Negative Reviews Online and Protect Your Online Reputation
In the digital age, maintaining a positive online reputation is crucial for businesses, as customer reviews on the internet heavily influence brand perception and purchasing decisions. This article delves into effective strategies for managing both legitimate and fake online reviews, offering insights into crisis management and proactive approaches to uphold and enhance your brand's reputation in the virtual world.
What Really Makes Up the Heart of Your Brand? Your Employees. Here's How.
Employees play a pivotal role as the backbone of an SMB's brand. This is how you can — and should — build your brand from within.
4 Ways to Manage Your Next Brand Crisis and Come Back Stronger Than Ever
An online brand crisis can hit your brand and damage your credibility at any time. Knowing how to manage and mitigate the fallout is essential to brand survival.
Your Reputation is a Measurable and Valuable Asset
In this climate of conscious consumption, organizations are under increasing pressure to ensure what they say and do actually align
This Veteran Global Brand Manager Believes in Just One – Brand India
The Indian spirit of jugaad innovation will lead to real growth says Chaudhuri.
5 Steps for Making Your Brand Identity More Consistent
Use these steps to get your branding identity back on course to projecting a clear and concise message.
15 Tips for Livening Up Things When Your Brand Is Getting Stale
Have a plan for what you will do when what you're doing stops getting results.
7 Gauges to Monitor on Your Brand-Expansion Dashboard
Making a name for yourself means you have to stay on top of your game.
6 Tools for Monitoring Your Online Reputation
You worked hard to build a good reputation. Your detractors don't need to do nearly as much to damage it.
The Tactics That Have Gained Donald Trump a Horde of Loyal Followers
Follow these strategies to help stimulate engagement, loyalty and ultimately sales.
Finding Employee Brand Evangelists
The best people to speak for your company may already be on your payroll.
4 Ways to Protect Your Brand Without Involving the Courts
Take action on addressing any negative reviews of your brand or business.
5 Crisis Management Tips for Your Digital Brand
Brands can be destroyed in hours. Remember: You're not the story.
Where Your Marketing Team Must Focus to Build an Enduring Brand
Brands that achieve long-term success have a vision and culture of accountability that begins at the top.