An online brand crisis can hit your brand and damage your credibility at any time. Knowing how to manage and mitigate the fallout is essential to brand survival.
In this climate of conscious consumption, organizations are under increasing pressure to ensure what they say and do actually align
The Indian spirit of jugaad innovation will lead to real growth says Chaudhuri.
Use these steps to get your branding identity back on course to projecting a clear and concise message.
Have a plan for what you will do when what you're doing stops getting results.
Making a name for yourself means you have to stay on top of your game.
Follow these strategies to help stimulate engagement, loyalty and ultimately sales.
The best people to speak for your company may already be on your payroll.
Take action on addressing any negative reviews of your brand or business.
Brands can be destroyed in hours. Remember: You're not the story.