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Case Study

The Era of the Specialist Is Over
FUTURE TRENDS

The Era of the Specialist Is Over

Becoming a deep generalist who excels in multiple fields can increase your income, opportunities, and entrepreneurial success.
Aytekin Tank | 8 min read
Research Says This Type of Video Closes More B2B Sales

Research Says This Type of Video Closes More B2B Sales

Here's how getting creative with your approach to case studies can cut out the high-pressure sell.
James G. Brooks | 5 min read
3 Secrets to Closing More Deals by Using Compelling Case Studies

3 Secrets to Closing More Deals by Using Compelling Case Studies

70 percent of B2B find case studies to be a critical tool. Are you one of them?
Brian Hughes | 5 min read
Less Sleep May Mean More Risk of Colds and Infections

Less Sleep May Mean More Risk of Colds and Infections

A study shows that not getting enough sleep impacts the immune, endocrine and cardiovascular systems.
Reuters | 4 min read
Smokers Get Burned When it Comes to Payday

Smokers Get Burned When it Comes to Payday

A new study suggests that smoking not only harms to physical health, but finances too.
Reuters | 3 min read

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Your Lousy Handwriting Might Actually Make You Smarter
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Your Lousy Handwriting Might Actually Make You Smarter

Researchers at UCLA and Princeton found that writing notes in longhand leads to grasping new ideas better and retaining information longer.
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A Depressing New Study Finds Being Short or Overweight Can Hurt Your Career
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A Depressing New Study Finds Being Short or Overweight Can Hurt Your Career

Size does matter, as short men and overweight women face the largest backlash.
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Do Brands Need to 'Speak American'?
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Do Brands Need to 'Speak American'?

Marketers are missing out on a cultural segment of U.S. population called out as the "New Heartland," report says.
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How a Startup Made It During Its First Two Years Without Relying on Investors
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How a Startup Made It During Its First Two Years Without Relying on Investors

With a focus on the product and a few 'lucky' breaks, a mobile app developer dives into fundraising for the '99 percent.'
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5 Extremely Effective Content Marketing Formats
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5 Extremely Effective Content Marketing Formats

One won't better than the others, so it's important to test them all to find a sweet spot.
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Manufacturer Thinks 'Lean' to Cut Waste, Boost Efficiency
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Manufacturer Thinks 'Lean' to Cut Waste, Boost Efficiency

This printing company used methods from Toyota to reduce errors and inefficiencies.
Kelly K. Spors | 4 min read