Case Study
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Research Says This Type of Video Closes More B2B Sales
Here's how getting creative with your approach to case studies can cut out the high-pressure sell.
Less Sleep May Mean More Risk of Colds and Infections
A study shows that not getting enough sleep impacts the immune, endocrine and cardiovascular systems.
Smokers Get Burned When it Comes to Payday
A new study suggests that smoking not only harms to physical health, but finances too.
Your Lousy Handwriting Might Actually Make You Smarter
Researchers at UCLA and Princeton found that writing notes in longhand leads to grasping new ideas better and retaining information longer.
A Depressing New Study Finds Being Short or Overweight Can Hurt Your Career
Size does matter, as short men and overweight women face the largest backlash.
Do Brands Need to 'Speak American'?
Marketers are missing out on a cultural segment of U.S. population called out as the "New Heartland," report says.
How a Startup Made It During Its First Two Years Without Relying on Investors
With a focus on the product and a few 'lucky' breaks, a mobile app developer dives into fundraising for the '99 percent.'
5 Extremely Effective Content Marketing Formats
One won't better than the others, so it's important to test them all to find a sweet spot.
Manufacturer Thinks 'Lean' to Cut Waste, Boost Efficiency
This printing company used methods from Toyota to reduce errors and inefficiencies.